| Advertising has always been a major factor in the | | | | people are now into the use of technology, the |
| success of any business. Obviously, the quality of | | | | majority of consumers still rely heavily on the |
| the products or services, the quality of the ad | | | | traditional forms of advertising as a means of |
| text, or copy as it is commonly called, also play a | | | | gathering information about products & services. |
| great role in the success of any advertising | | | | As a result, free and low cost advertising may |
| campaign. One such factor, arguably the biggest in | | | | take a lot longer to get the same results as |
| determining the success of the product or service | | | | traditional media.2. Poor Quality |
| awareness, is what vehicle you choose to get | | | | AdvertisementsOften, the entrepreneur has the |
| your message in front of the right people. Will you | | | | desire, the drive, the product or service but zero |
| use TV?...Radio?...Newspapers? The internet?In | | | | marketing/advertising ability. This mostly |
| terms of maximizing your costs, the internet is | | | | translates into poor ad text/copy and zero |
| hands down the best bet on the planet. But it | | | | consumer interest. Writing highly targeted, |
| comes with some disadvantages as well.Here is | | | | keyword rich ads is not easy for everyone. Some |
| my list of the most common advantages and | | | | can do it in their sleep but most of us can't. It |
| disadvantages of choosing internet | | | | takes time and patience to truly develop the art. |
| advertising.Advantages1. Low CostAlthough | | | | Having to pay someone to write an award |
| internet advertising has certainly done well in | | | | winning ad will drive up the cost of your low or |
| catching up to the traditional advertising medium it | | | | free advertising plans significantly!Given the list it |
| has remained relatively consumer safe. While | | | | seems the wisest course of action would be a |
| there are places online where you can spend tens | | | | more balanced approach to your advertising plans. |
| of thousands of dollars advertising your service or | | | | Perhaps cheap internet ad ideas combined with |
| products, there are also millions of locations where | | | | low cost or free real world advertisements like |
| you can advertise to the masses for little or no | | | | brochures, newsletters, bumper or even magnetic |
| cost at all! While your audience, using totally free | | | | signs and stickers can be the winning ticket. I've |
| advertising, may be less targeted than say a | | | | been known to give away tee shirts to friends |
| nicely produced TV advertisement, your business | | | | and family members with my web address on |
| has nothing to lose and everything to gain by | | | | them. Even if they only wear them as casual |
| being accessible to as many random surfers as | | | | home clothing there is a chance of someone |
| possible.2. High VisibilityNo matter who your | | | | seeing them in it someday. It costs me more |
| product / service is aimed towards, Internet ads | | | | time than money to buy and make a few tees |
| can always be exchanged between sites. By | | | | every year.With a little creativity and and effort, |
| providing a mutually beneficial piece of exposure, | | | | low cost or even free advertising is a definite, |
| exchanging link information or banner ads with | | | | viable option for your business.Malcolm Diaz is |
| other site operators can be a great low cost hit | | | | owner of MXD Web Services. Starting in 1990 as |
| generator!3. Hassle FreeHave PC will travel... As | | | | a computer service technician, Malcolm has been |
| long as you can access the net you can track, | | | | working in computer services for over 16 years. |
| change or add to your advertising campaign in the | | | | After 9 years of dedication to the art of |
| blink of an eye. No need to talk to anyone...ever! | | | | hardware/software troubleshooting and custom |
| Isn't the internet great?4. Lather, Rinse & | | | | PC building, Malcolm enrolled in school to become a |
| Repeat...Once you find the right combination of | | | | programmer. Now 6 years into a successful, |
| text and/or pictures that brings customers | | | | programming career, he has taken his years of |
| running, you can copy and paste your way into a | | | | expertise and experience online, offering web |
| fortune! You could conceivably have 100's of ads | | | | design, web hosting and complete turnkey web |
| online in a matter of hours once you find the ad | | | | sites through his website |
| that works for you!Disadvantages1. ScopeA | | | | There you can also find a complete archive of |
| limited market may be captured if you opt to | | | | articles to read for free. |
| ONLY utilize internet advertising. Although many | | | | |