| To enjoy a delicious campaign curry, you need to | | | | Request Form (CRF). |
| put ingredients such that the final curry tastes | | | | Ingredient3: |
| good. You need to take utmost care, not to miss | | | | Campaign Calendar: It is a calendar wherein you |
| out on any of the ingredients, lest the curry will | | | | have the current and the upcoming list of |
| not taste good. | | | | campaigns. |
| To start with, let me first tell you about email | | | | Ingredient4: |
| marketing. | | | | Campaign Request Form (CRF): The CRF contains |
| Email marketing is a form of direct marketing | | | | the campaign name, campaign subject line, the |
| which uses electronic mail as a means of | | | | campaign number, the client name, his email ID, |
| Communicating commercial or promotional | | | | the opted format, the TAT of the campaign(or |
| messages to an audience. It is a collection of | | | | the Deployment date. of the final campaign), the |
| related ads or offers. Email marketing is the | | | | test list & the final list it has to be sent & any |
| practice of sending sales letters or customer | | | | specific conditions mentioned by the client. |
| newsletters by email. Email communications are | | | | Ingredient5: |
| often more effective than printed direct mail, | | | | Friendly From Address: It is the Friendly Form of |
| because a reader can click on a link and go | | | | from Address (email address) used to send an |
| straight to the website the sender wants you to | | | | email, displayed when recipient receives email |
| go. | | | | (eg.Begonia). It is the name displayed before the |
| In its broadest sense, every email sent to a | | | | actual email address while sending an email. |
| potential or current customer could be considered | | | | Ingredient6: |
| email marketing. This method of direct marketing | | | | Friendly Reply to Address: It is the Friendly Form |
| is less costly as compared to other media | | | | of from Address (email address) used to receive |
| investments like Newspaper ads, TV Ads. Email | | | | an email, displayed when recipient replies email |
| Marketing is more than just sending bulk emails, | | | | (eg.seoindiaonline). It is the name displayed before |
| newsletters, or auto responders, and then keeping | | | | the actual email address while replying an email. |
| your fingers crossed. Rather, effective email | | | | Note: It is possible that the Friendly from Address |
| marketing campaigns involve a targeted | | | | and Friendly Reply to Address can be the same. |
| developmental process and intelligent email list | | | | Ingredient7: |
| management - smart marketing that works for | | | | Formal From Address: It is the Email address, |
| you. | | | | from where the actual email is originated (e.g. ). |
| Email Marketing campaigns are nothing but, | | | | Ingredient8: |
| promoting yourself and your products in the | | | | Formal Reply to Address: It is the Email address, |
| market through emails to your existing or | | | | where the recipients send an email in reply (e.g. ). |
| potential clients to gain recognition of your | | | | Ingredient9: |
| product. | | | | Subject Line: It is the Subject of an email |
| Let us now know about the ingredients for | | | | displayed in email box, which normally indicates the |
| preparing an email campaign. | | | | content of email. |
| Ingredient1: | | | | Ingredient10: |
| Campaign: What is a campaign? A campaign | | | | Turn Around Time (TAT): The TAT or the |
| contains a collection of one or more ad groups, | | | | deployment date when the campaign has to be |
| which have the same budget, schedule, and | | | | sent or deployed to the final email list. |
| geo-targeting criteria. Campaigns are typically | | | | Now, your delicious campaign curry is ready with |
| created to achieve a specific marketing goal. To | | | | all the ingredients to be served to the customer. |
| send email content to a group of email addresses | | | | But, it needs to be tested for deliverability. |
| is called an email campaign. An email campaign | | | | Deliverability: It is the probability of emails |
| typically consists of Email Content, Email | | | | delivered in INBOX of email recipients. This includes |
| Addresses, Subject Line, Test Emails, From and | | | | the Browser test and the domain test before |
| Reply To address etc.(e.g. a new product launch | | | | deploying the campaign. |
| campaign, or a campaign that targets customers | | | | Now the email campaign is ready for deployment |
| in a specific geographic location). | | | | (to be served) to the customer (i.e.) Make the |
| An email campaign can be a normal campaign, a | | | | reports that need to be prepared for the client. |
| split campaign or even a recurring campaign. | | | | The report contains the Scheduled count of |
| Split Campaign: A campaign can be split based on | | | | emails deployed, the Delivered count of |
| specific criteria like list, content, subject line and | | | | emails(actually delivered), their percentage, the |
| other factors. | | | | total number of clicks & opens, the Unique Clicks, |
| Recurring Campaign: A campaign which is sent | | | | the Unique Opens, their percentage, The |
| again and again at specific interval set to email | | | | Deliverability percentage, the track opens and |
| address. This could be based on certain criteria's if | | | | track clicks, what is the number of Global Unsubs |
| required. | | | | or Department unsubs, the number of Opt-ins and |
| Ingredient2: | | | | Opt-Out. |
| Opted Format: What types of formats does a | | | | So, take care not to miss out on the key |
| email campaign go to the client? The Opted | | | | ingredients for preparing a delicious campaign |
| format could be in HTML, Text or AOL formats. | | | | curry. |
| The format is opted by user in the Campaign | | | | |