| Automated telemarketing is becoming an | | | | can be applied to a wide range of situations. |
| increasingly common method for handling calls in | | | | Inbound telemarketing, customer surveys, help |
| the field of modern telemarketing. A number of | | | | desk, and even disaster backup can be assigned |
| automated dialers were developed recently, | | | | to the IVR. The IVR can even ask callers for |
| apparently resulting in a rash of automated calls | | | | more information and then document those calls |
| over the last few months. | | | | into a priority database as part of a telemarketing |
| What sets the automated telemarketing system | | | | lead generation campaign. It's even possible for |
| apart from other methods is that a | | | | the IVR to capture the callers' information and |
| computer-based automatic dialer is used to make | | | | then transfer the calls to the company's |
| the call. A computer program is given a large list | | | | telemarketers and agents. This permits the |
| of contacts, which it then automatically dials, | | | | modern telemarketing company to offer the best |
| delivering a recorded message. The most | | | | of both automated and live agent telemarketing. |
| common users of this system are lenders, credit | | | | There are even benefits for the customer |
| card companies, collection agents, and other | | | | provided by the use of automated telemarketing. |
| organizations. | | | | It can assist the customers with finding the store |
| Automated telemarketing offers a lot of benefits, | | | | or office by identifying where the caller is located |
| the most obvious of which is that that it allows | | | | through the automatic number identification (ANI), |
| customers to receive important information | | | | or by simply having the IVR menu ask them. |
| without the need for agent intervention. With | | | | What really makes the automated telemarketing |
| automated telemarketing buyers and prospects | | | | great is that it makes building new and existing |
| can be reached quickly, effectively and | | | | customer relationships, particularly on the inbound |
| inexpensively. Many telemarketing companies have | | | | automated telemarketing calls, easier and less |
| noted that the lowered costs inherent to this | | | | labor-intensive. The agents can take orders quickly |
| method can help generate highly profitable inbound | | | | by simply capturing the order numbers, quantities, |
| and outbound telemarketing results. | | | | addresses, as well as credit card information, and |
| Automated telemarketing often employs an | | | | the computer can deliver voice messages to |
| interactive voice response (IVR) technology. | | | | businesses and consumers even when no one is |
| Without this technology it would not be possible to | | | | there or is answering the phone. |
| provide effective and affordable telemarketing | | | | Despite all these benefits automated |
| services. IVR works to enable prospective | | | | telemarketing is prohibited in some states. The |
| customers to interact with databases and | | | | state of Washington is one example. A |
| accomplish repetitive tasks without a paid | | | | telemarketing company should verify whether |
| employee to assist them. | | | | local laws limit or prohibit the use of automated |
| The other great advantage to using automated | | | | telemarketing before purchasing a system. |
| telemarketing with IVR is that the inbound IVR | | | | |