IVR Summary

In telephony, interactive voice response, or IVR,Automatic call distributor (ACD) systems are
is a computerized system that allows a person,often the first point of contact when calling many
typically a telephone caller, to select an optionlarger businesses, and can be used in place of
from a voice menu and otherwise interface withmore expensive IVR systems. IVR systems are
a computer system. Generally the system playsgenerally used at the front end of call centers to
pre-recorded voice prompts to which the personidentify what service the caller wants and to
presses a number on a telephone keypad toextract numeric information such as account
select the option chosen, or speaks simplenumbers as well as provide answers to simple
answers such as "yes", "no", or numbers inquestions such as account balances or allow
answer to the voice prompts.pre-recorded information to be heard.
The latest systems use natural language speechIVR systems are often criticised as being
recognition to interpret the questions that theunhelpful and difficult to use due to poor design
person wants answered. The newest trend isand lack of appreciation of the callers' needs. A
Guided Speech IVR which integrates live humanproperly designed IVR system should connect
agents into the design and workflow of thecallers to their desired service promptly and with
application to help the speech recognition witha minimum of fuss.
human context.IVR call flows are created in a variety of ways:
Other innovations include the ability to speakwhile older systems depended upon proprietary
complex and dynamic information such as anprogramming or scripting languages, modern
e-mail, news report or weather information usingsystems are structured similar to WWW pages,
Text-To-Speech (TTS). TTS is computerusing the VoiceXML or SALT languages. This
generated synthesised speech and is no longerallows any Web server to act as an application
the robotic voice people associate withserver, freeing the developer to focus on the call
computers. Real voices are used to create theflow. Developers then also no longer require
speech in tiny fragments that are glued togetherspecialized programming skills, as any Web
before being played to the caller.developer already has all the tools needed to
IVR systems can be used to create and managecreate an IVR call flow.
many services including telephone banking, orderIVR as a technology can be utilized in several
placement, caller identification and routing, balancedifferent ways:
inquiry, and airline ticket booking. Voicemail
systems are different from IVR systems in that1. Equipment installed and setup on the customer
they are a one-way communication tool (the callerpremise
leaves a message), whereas IVR systems2. As an Outsourced Solution Provider (OSP)
attempt two-way interaction with the caller.