Introduction to IVR

IVR (interactive voice response) is a telephonyplaces outgoing calls. A recorded voice asks
technology that allows users to interact with aquestions and requests simple answers, like "yes,"
database through phone keypad or voice"no," or "undecided." The IVR system might have
commands. IVR automated systems savelimited to extensive built-in voice recognition,
businesses money and employee resources, whiledepending on the requirements of the application.
making routine services and inquiries available toAnswers might also be directed through the
the public 24 hours a day.phone's keypad. Press 1 for yes and 2 for no, for
Most of us use IVR systems daily to do thingsexample. IVR automation makes it possible to
like check bank balances, manage credit cards,reach far more people than through actually
check for store hours or locations, or ordermanning phones.
prescription medicine. Human interaction is notCommonly, IVR systems are installed in-house,
required because the IVR system only allowshowever, there are also "outsourced solution
limited access to the database, though an optionproviders," or OSPs. These IVR providers maintain
might exist to be switched to a live operatorthe system on their own premises, integrating it
during business hours. IVR systems are also usedthrough the client's network. OSP solutions have
to report non-emergency problems to cable oradvantages and disadvantages. Obvious
utility services, and to schedule appointments withadvantages include avoiding installation of a new
government or state offices; for example, theIVR infrastructure, and an IVR-savvy staff to
Department Of Motor Vehicles. Integratingmaintain the system. Disadvantages may include a
text-to-speech (TTS) functionality, IVR systemsfeature-set or template that might not fit your
can deliver dynamic information as well, such asbusiness model as well as you'd like, and
weather, news, traffic or stock reports.surrendered control over critical functions
Campaigns, pollsters and survey takers also makedeferred to the IVR system.
use of IVR systems. In these cases, the system