| My inbox this week provided glaring | | | | next 25. Don't stop until you have at |
| examples of three all too common rookie | | | | least 100 pages of hot content.Remember, |
| search engine marketing mistakes. What | | | | two or three word keyword phrases are |
| you could call three deadly search | | | | usually your best bets. And I really |
| engine marketing sins. Starting | | | | like keyword phrases that are actually |
| with===> Inadequate Keyword ResearchHey! | | | | several keyword phrases in one. For |
| If you're going to spend hours | | | | example "irish setter dog dishes" gives |
| developing a web site, isn't it smart to | | | | "irish setter", "irish setter dog", |
| invest some time to insure you're | | | | "dog", "dog dishes", "setter dog |
| focusing on the most traffic laden | | | | dishes".===> Site BloatTwice this week I |
| keywords?Especially when typically the | | | | was asked to look at sites that would |
| plural form of a keyword phrase | | | | have let me read War and Peace while |
| generates way more traffic than the | | | | waiting for them to come up. And no |
| singular form. For example "dog dishes" | | | | visitor is going to have a copy of that |
| rather than "dog dish".Yet just this | | | | handy.To avoid losing any precious |
| week I was asked to look at a site that | | | | visitors lose the huge graphics. One of |
| had focused on the singular form. | | | | the sites had a graphic 501K in size! |
| Evidently the owner hadn't bothered to | | | | No wonder it took nearly two minutes to |
| do any digging to make sure that was | | | | load up on a 56K modem.Then too lose the |
| their best keyword move.Look, you'll | | | | Flash - unless you have a very good |
| never know for sure unless you research | | | | reason for using it. Even then lose the |
| it. Besides, you can access Wordtracker, | | | | Flash.If you're wondering how your |
| the tool of choice for what? a measly $7 | | | | site's download time measures up test it |
| a day.Even better here's a quick and | | | | here: won't cost anything to find out. |
| dirty way to get the most out of that | | | | But a slow loading site can cost you |
| day.Search for your target keyword in | | | | plenty. Because as the Net Mechanics |
| Google.Visit the top ranking sites. Use | | | | follow up reports says, it's a good idea |
| the "View Source" feature of Internet | | | | to keep your page load times under about |
| Explorer to check out the keyword meta | | | | 12 seconds on a 28.8 modem. Otherwise |
| tag of each site. You're looking for a | | | | your visitors will be wearing out the |
| site listing lots of keywords there. Do | | | | back button trying to escape.===> Too |
| this with each of the top listings or | | | | Few LinksDid you know links can account |
| until you find one stuffed to the gills | | | | for up to 80% of your success with |
| with keywords. Ah-ha! There's your | | | | Google? Yet someone else complained to |
| starting point for your list of likely | | | | me about how much work it took to get |
| keyword phrases.Repeat with a couple of | | | | them.Well doh! Ever think that maybe |
| other sites and you'll soon have a long | | | | that's why (in part) Google assigns so |
| list of candidates to check out in | | | | much value to links? Because you can't |
| Wordtracker.Enhance your list further | | | | quite as easily game links as you can on |
| using this tool: will give you more | | | | page content? Meaning you actually have |
| keyword ideas from Google and | | | | to work to get links. Both by having |
| Overture.Now you're ready for | | | | link worthy content and by actively |
| Wordtracker.Once you've compiled your | | | | seeking them out on a regular basis.It's |
| Wordtracker results, you could simply | | | | a given that most niches require you |
| sort by KEI and then by searches per | | | | have a healthy collection of links to be |
| day.That gives you the strongest | | | | competitive. Yet if you're lucky enough |
| keywords with the most searches. (And | | | | to be in a niche that doesn't, but you |
| yes, I realize KEI assumes all search | | | | do, then you can easily dominate those |
| engine listings are of equal value. But | | | | rankings.Anyway in a nutshell you can |
| I did say this was "quick and dirty" | | | | easily avoid these three search engine |
| didn't I? However if you want another | | | | sins. Do your keyword homework. Keep |
| approach that improves on KEI there's a | | | | your pages on a strict diet. And don't |
| spreadsheet available at once you're | | | | forget link up with as many other |
| sorted your keywords in some way to | | | | quality sites as you can.Do all that and |
| highlight the most profitable, simply | | | | you're well on your way to search engine |
| take the top 25 on the list and create | | | | success. Ignore this advice and you're, |
| content for those first. No, not every | | | | well you know, your Google goose is |
| one will be a natural born traffic | | | | probably cooked. Leaving you |
| magnet. But enough of them will be to | | | | perpetually stuck in Google purgatory. |
| get the ball rolling.Repeat with the | | | | |