| These days, it seems you have to do more than | | | | create your masterpiece. Distribution is a |
| just launch a website to attract potential | | | | snap, too, when you utilize a third party |
| readers, customers, and devotees. As | | | | site specializing in such communications. |
| technology progresses and allows the Internet | | | | Yahoo Groups, for example, allows users to |
| to become more interactive, website owners | | | | set newsletter options, so you can collect |
| strive to keep up with the times. Browse your | | | | e-mails and send your newsletters out with |
| favorite websites today, and you will | | | | one click of the mouse. If you are looking |
| definitely notice the changes since you first | | | | for something more professional to suit a |
| visited them a few years ago. | | | | business, a quick Internet search will lead |
| | | | you to helpful freeware or shareware designed |
| You may find now a favorite website offers an | | | | to handle bulk mailings. The simple act of |
| RSS feed, so you can subscribe to certain | | | | setting up a script on your website (and |
| articles or news. Some sites might release a | | | | tutorials for this sort of thing are |
| regular podcast of information. A music | | | | available online) to allow visitors to opt |
| group, for example, can now provide entire | | | | into an e-mail newsletter can be a boon for |
| songs for listening enjoyment rather than | | | | your Web enterprise. |
| ten-second clips. Message boards, chat rooms, | | | | |
| and social networking options allow for more | | | | E-Mail Newsletters sell! The personal touch |
| interactivity with site visitors. Yet for a | | | | and genial quality of a newsletter can |
| site that does not require so many bells and | | | | enhance your products, books, and services. |
| whistles there is still a way to keep in | | | | Let the content you create for site visitors |
| touch and remain effective in marketing. A | | | | draw them into the finer, unique attributes |
| well-designed, opt-in e-mail newsletter is | | | | of what you have to offer. A consultant may |
| just the ticket for the small business, book | | | | wish to include stories of how his/her |
| author, or consultant who seeks to expand | | | | expertise led to great success for clients, |
| reach. | | | | while a book author can share fan mail from |
| | | | readers about how his/her book was an |
| If you enjoy writing, then creating a monthly | | | | inspiration. What is so special about your |
| or twice-monthly newsletter to send to | | | | book, your music, your products that people |
| regular visitors will provide you with a | | | | have to have them? Flesh out the finer points |
| strong creative outlet for your skills. More | | | | for copy that not only entertains, but sells, |
| than that, it enhances a personal voice that | | | | too. |
| may not always be detected on your website. | | | | |
| There are many advantages to offering | | | | In addition to your own items, offering a |
| visitors to opt-in to regular e-mail | | | | newsletter increases your opportunity to earn |
| correspondence: | | | | income in other ways. If you are familiar |
| | | | with Internet affiliate programs, you will |
| E-Mail Newsletters Are Fun! Like writing a | | | | know that many companies that affiliate offer |
| lively letter to your grandmother, or | | | | creative and affiliate links designed |
| addressing a multitude of admirers, the | | | | especially for e-mail marketing. |
| e-mail newsletter allows you to create an | | | | |
| endearing persona for the purpose of | | | | Let's say you write a monthly newsletter |
| marketing your books, music, or products. | | | | about your mystery novels. By joining |
| Fill your newsletter with personal anecdotes | | | | affiliate programs of national bookstore |
| about your business or writing, brief | | | | chains, you can advertise your book for sale |
| histories of how you came up with your best | | | | through these outlets and provide readers |
| ideas, or inspirational vignettes for your | | | | with the affiliated URLs. As readers buy your |
| readers to live by. | | | | books after clicking through these links, you |
| | | | get the royalty AND the affiliate fee |
| If your website sells cookies, share a | | | | associated with the link. But it doesn't have |
| recipe. If you are a novelist, talk about a | | | | to stop there. Say your mystery novels are |
| recent book signing or write about another | | | | centered around a particular theme, perhaps |
| author you admire. If you are a consultant, | | | | your sleuth is a pastry chef. You can join |
| talk about what motivates you to help others. | | | | affiliated programs associated with products |
| Taking the time to write one newsletter a | | | | your sleuth might use. Mix up the links with |
| month of quality content can work wonders for | | | | some compelling content and your simple |
| your site's traffic. | | | | newsletter is a potential moneymaker! |
| | | | |
| E-Mail Newsletter Are Inexpensive! Unlike | | | | Yet, it doesn't happen overnight. To win |
| hardcopy newsletters, which can become costly | | | | readers, you have to dedicate yourself to |
| with production and postage expenses, the | | | | writing the content and enticing first-time |
| e-mail newsletter takes only the time to | | | | subscribers to become regular customers. More |
| write, edit, and distribute. Whether you wish | | | | importantly, have fun with the newsletter. |
| to create one in text or using an HTML | | | | Make readers feel at home with your style, |
| template, you can find a suitable text editor | | | | and they will want to keep coming to see what |
| like Notepad or HTML editor freeware to | | | | more you have to say. |