| In many ways the web is the ultimate medium. It | | | | and other interactivity help promote the |
| lets you communicate with anyone anywhere at | | | | friendliness of the site. Imagine a web site that |
| anytime. We can really and safely say that the | | | | consists only of 3 pages -- home, products and |
| web can be the fourth medium after print, radio | | | | services and contact information section will help |
| and television. It has since replaced the old ideas, | | | | meet the needs of a robot. |
| challenge conventional wisdom, and deliver the | | | | A web site that overflows with activities are very |
| most up-to-date, dynamic, helpful, extensive | | | | inviting to people who seek relationship (friendship, |
| information right in your desktop literally. | | | | lovers and even enemies) and you don't have to |
| Before, I have just treated the web as an | | | | invite them for more. |
| electronic brochure with no power in itself to | | | | How can we convey the emotion? |
| convey messages emotionally to the surfers. Now | | | | Colors can be one. Bright colors stimulate activity |
| with the advent of interactivity and customization | | | | and subdued colors encourage reflection. Oranges |
| brought about by connection of database to the | | | | can be inspirational. Blues deliver soothing |
| web, web surfers now can relate and actively | | | | experience. Reds inspires us to do something. |
| experience the message. | | | | Corporate web sites can have the blues. "Techie" |
| They can "join" a community, club, post to an | | | | sites can adopt the black. Promotional web site |
| interactive forum and even get lost in the millions | | | | can use yellows and orange. |
| of chat rooms scattered all over the web. | | | | Web Typography is very important too. Each |
| On all of these events the webmaster should be | | | | type of font (serif, sans serif and scripted) |
| the overseer who monitors every move of his | | | | speaks in a different tone of voice and with |
| web site. The modern web site has become to us | | | | personality. It also adds intonation and |
| a living creature and we should take our position | | | | expressiveness. A serified face is classical and |
| as its creator. | | | | conservative, sans serif are contemporary and |
| We should strive to emotionally appeal to our | | | | flexible. Bold text is important and loud; italicized |
| visitors and it will be reflected in our web site. Our | | | | text an emphasized thought. More than 2 |
| web site will not only deliver the goods but also | | | | typefaces on a page looks busy and may diffuse |
| provide a satisfying and rich experience that adds | | | | your message as if your mixing several voices. |
| value to the user's life. | | | | All of these factors combined together will make |
| People are emotional beings. To reach them we | | | | a web site to have the same impact as the most |
| must learn to convey emotions through our web | | | | attention-grabbing billboard and the most |
| site. Creativity, mailing list, rewards, online utilities, | | | | enlightening conversation simultaneously. |