| There are several reasons why you should make | | | | then internal links which don't work. Download links |
| web site optimization one of your main priorities | | | | which are not functioning any more, links to |
| and why you should make sure to take this | | | | internal pages where you get a 404 error |
| serious. A web site which takes ages to load for | | | | message, these are things you absolutely want to |
| example will make your visitors leave before they | | | | prevent at all times if you want to be taken |
| even had the change to see what you've got to | | | | serious. |
| offer. | | | | 6. Refresh Your Content on Regular Bases. |
| That's why I want you to take some of your | | | | Once you have created a web site which invites |
| valuable time and check out the 8 golden rules to | | | | people to pay you a return visit because of the |
| web site optimization which I have listed here. I | | | | quality of your web site, you want to make sure |
| can assure you that it will proof valuable to those | | | | that you refresh (update) your content on regular |
| of you who want to give their visitors an | | | | bases. I don't mean that you should rewrite your |
| experience they will remember in the positive | | | | complete web site but for a decent web site |
| sense. | | | | optimization you might want to include |
| 1. Content is King | | | | automatically refreshing content like a guestbook, |
| You probably have heard this before but I can | | | | forum, or an RSS feed with articles. |
| assure you it is true. The main reasons why you | | | | 7. Use Only Two or Three Main Keywords Per |
| want to offer decent content is to stand out | | | | Page. |
| from the rest. People who visit your website will | | | | A perfectly optimized web site will have every |
| be presently surprised with the quality of your | | | | single page optimized for only two or three main |
| content and will spread the word for you. | | | | keywords. Use these keywords between h1tags, |
| 2. Load Time of Your Web Pages | | | | make sure that the keywords (or similar |
| Even though a lot of surfers have access to high | | | | keywords) appear on every two paragraphs of |
| speed internet connections you will be surprised | | | | your web page, and make sure your last line of |
| what percentage still uses a phone connection and | | | | the body text will have at least one of the two |
| modem to go on line. At least for these people | | | | keywords embedded. |
| you should make sure your web pages load within | | | | 8. Get as many One Way Inbound Links as |
| 30 sec. using a 56k modem. Don't forget that | | | | Possible. |
| most people are impatient and won't wait for | | | | Reciprocal linking still works but isn't as valuable for |
| your web pages to load. | | | | your search engine ranking anymore as it used to |
| 3. Create Killer Titles for Every Single Web Page | | | | be, If you really want to be found in the search |
| Your main web page might be the most visited | | | | engines you need to take your web site |
| page of your web site and also the one which | | | | optimization to the next level. You'll have to |
| comes up in the search results most often but | | | | become the one way link king. |
| you certainly don't want to forget your other | | | | Write articles and submit them to every single |
| pages. | | | | article directory you can find. Make sure to place |
| Imagine you are lucky enough that several of | | | | the article on your web site first and slightly |
| your other web pages show up in the search | | | | change it before submitting it to the article |
| results. What good does it do if nobody clicks it | | | | directories. |
| because of a lousy title. Make sure to include your | | | | Submit your website to every single directory |
| main keyword of that particular web page into | | | | your can find. I would advise only to use the ones |
| your title. | | | | which accept free submissions. Keep in mind that |
| 4. Create a Description Explaining the Content of | | | | this will be an ongoing job and that it might take |
| the Page. | | | | several weeks before your site gets included. |
| What goes for the title also goes for the | | | | Be inventive and come up with ideas which will |
| description meta tag. You should make sure that | | | | help you to get your web site link on other high |
| every single page has a clear description through | | | | traffic web sites within your market. Not |
| which search engine traffic will immediately | | | | everything has to be copied; you are smart |
| understand what the web page will be about. | | | | enough yourself to come up with ideas. |
| Keep in mind that not all search engines display | | | | Well, as you probably realized by now, web site |
| the description in their listings but you still want to | | | | optimization truly is an ongoing job and should be |
| get this right for the ones that do. | | | | taken extremely serious when you want to get |
| 5. Make Sure Your Internal Links Work. | | | | listed on the first pages in the search engines and |
| Nothing is more annoying when visiting a web site | | | | receive all that free traffic. |