| One of the things that we have so commonly | | | | phone services, it would be foolish of cell service |
| seen during this recession, is how traditional | | | | providers to underestimate the potential and |
| business norms are continuously changing. | | | | opportunities that this may bring about. It is also |
| Customers have gone through a major "wake-up | | | | vital that they realize the need to meet the |
| call", leaving behind very little memories. | | | | whimsical demands and fancies of the consumer |
| People will undoubtedly shy away from making | | | | and this will probably lead to the disappearance of |
| commitments of any kind without considerable | | | | the long contract requirements of yesteryear. No |
| forethought and this will apply throughout the | | | | contract cell phone service will become the norm. |
| marketplace. In terms of their connectivity, they | | | | Established cell service providers do maintain that |
| will of course want to make sure that they are | | | | they need to lock the consumer into a contract, |
| as "in touch" as they possibly can be and they are | | | | so that they can provide the latest in phone |
| more than likely to insist on a no contract cell | | | | technology to them under loan conditions. Simply |
| phone service as time goes forward. | | | | speaking, you pay just a part of the phone's cost |
| The cellular industry is not that old - it emerged | | | | up front and the remainder is then amortized via |
| sometime in the '70s - but as the new century | | | | monthly payments for the duration of the |
| arrived developments in technology have been | | | | contract. |
| fast and furious. During this first decade it has | | | | The consumer of today is demanding change, |
| been difficult to keep up with the new types of | | | | however, and the markets will develop to |
| phone and service, interchangeability and access | | | | accommodate this. No contract cell phone service |
| to all kinds and forms of information. The | | | | gives plenty of freedom to consumers to make |
| prospects for the future are great and in fact | | | | changes as and when they like. |
| cannot be underestimated. As much as the new | | | | New providers are emerging and fully enveloping |
| consumer wants "cutting edge", they also want | | | | the current wave. The consumer will be able to |
| freedom and no contract cell phone service for all. | | | | get unlimited availability coupled with the fastest |
| It is different to imagine life without a cell phone | | | | of download, transmission speeds, full data and |
| these days. 3G connectivity and smart phones | | | | Internet access for a comparative low monthly |
| are now moving into the mainstream with many | | | | fee and no commitment at all. No contract cell |
| people strongly suggesting that the handheld unit | | | | phone service like this may expand interationally, |
| will take over technology completely, making the | | | | at very little extra cost with the exact same |
| average laptop and PC obsolete. | | | | phone. Existing carriers will be compelled to keep |
| With this carving for the latest in technology and | | | | the pace or take the risk of being marooned in |
| of course the freedom and flexibility of mobile | | | | the long run. |