| AT&T is back in the wireless business: and | | | | this is a real, tangible advantage for tens of |
| with the launch of the Unity plan, AT&T is | | | | millions of individual customers and families. "More |
| already showing its traditional spirit of innovation. | | | | than two years ago, Cingular Wireless, now the |
| Announced on January 19, 2007, AT&T Unity | | | | new AT&T, raised the bar by creating the |
| will, in one sweep, create the largest free, | | | | largest unlimited wireless calling community in |
| unlimited-calling community in America. | | | | America," said Edward E. Whitacre Jr., chairman |
| The name AT&T has been absent from the | | | | and CEO of AT&T. "[This is] a feat no |
| cell phone marketplace for a few years, after its | | | | competitor has been able to duplicate. With |
| name had been replaced by Cingular Wireless. | | | | AT&T Unity, we are raising the bar even |
| Now, a recent merger between AT&T and | | | | higher by adding unlimited domestic calling to and |
| BellSouth has changed the situation. In the course | | | | from AT&T wireline customers." |
| of 2007, the AT&T brand will gradually | | | | And by consolidating the user's or family's cell |
| replace the Cingular Wireless trade-name. | | | | phone and land-line bill, the new AT&T Unity |
| And with the announcement of the Unity plan, the | | | | offers convenience as well as an easy way to |
| name AT&T Wireless is reentering the cell | | | | keep communication costs efficient and under |
| phone market with a bang. | | | | control. |
| The AT&T Unity Plan: Unlimited Free Calling | | | | Signing Up for the AT&T Unity Plans |
| From and To Cell Phone and Wirelines | | | | The AT&T Unity plan has been made |
| The main feature of the AT&T Unity plan is | | | | available starting January 21, 2007. It may be |
| that is allows customers to place and receive | | | | purchased by qualified AT&T and Cingular |
| unlimited calls to all AT&T and Cingular | | | | Wireless subscribers who are also signed up for |
| Wireless cell phone numbers as well as to all | | | | AT&T wireline services. AT&T Unity is |
| AT&T wirelines. | | | | available both as an individual plan and as a family |
| While, previously, unlimited cell phone calling was | | | | plan; users can choose between different levels |
| only available to other cell phones within the same | | | | offering up to 6,000 anytime minutes, nationwide |
| network, the AT&T Unity program extends | | | | long distance, roaming, voice mail, call forwarding, |
| this benefit to all lines, including wireless, wirelines | | | | call waiting, 3-way calling and caller ID. |
| or land-lines, homes, businesses--in short, any | | | | AT&T Unity is available to qualified cell phone, |
| phone number on the AT&T or Cingular | | | | business and residential customers; however, it |
| network. By doing so, it also offers subscribers a | | | | may not be purchased in conjunction with a |
| single, consolidated phone bill that includes both the | | | | prepaid cell phone, it is not yet available in all |
| cell phone and land line. | | | | areas, and specific features may vary by region. |
| With the size of the AT&T customer base, | | | | |