| Amitabh Shukla | | | | company. The postings on business blogs should |
| Business blogs are primarily used to improve a | | | | be very informal, and should be written in first |
| company's communication both internally and | | | | person voice. Posts should be informative and |
| externally. Business blogs are a type of | | | | relevant with an expert touch to it. |
| communication channel that could be used | | | | Business Blogs and it content: |
| effectively in product launches, team interaction | | | | According to search engine optimizers, "Content is |
| internally within the company or interaction | | | | King". Indeed this is true for websites but not for |
| between clients and company. With the level of | | | | a blog. Blog is all about writing with a particular |
| interactivity blogs provide, clients feel more | | | | voice and personality. A lot of people would like |
| confident in the company. Not to mention the | | | | the style and would stick to the blog with regular |
| amount of traffic it brings to the main site. | | | | visits. A lot of them will hate it and would never |
| | | | return. |
| There is not much of difference between | | | | Content for a business blog should be written in a |
| personal and business blogs visually but there is a | | | | strong voice with high consistency in quality. It |
| fine difference between them in terms of | | | | becomes somewhat difficult to maintain quality |
| reputation and brand attached. | | | | with regular postings, but no choice. A few bad or |
| Business blogs should be well planned before hand. | | | | substandard posts and regular visitors to the blog |
| Companies can't afford to just walk away after | | | | will fly off. |
| launching their blog. Business blog has to be | | | | Important |
| successful. Constant and consistent posts are the | | | | Don't hammer your visitors every time with |
| rule of the game. Blogsphere is full of best writers | | | | posts like how great is your product and so on. |
| and faster one learns their rule, better for them. | | | | Add some funny incidences or bit of humor to |
| Companies can't just rely on the fact that they | | | | your postings. Talk something about how |
| are market leaders in their business so they will | | | | employees enjoyed drinks in a party organized at |
| be successful with their blogs too. | | | | particular department. Add some lighter moments |
| The postings on business blog should be open and | | | | in between posts. |
| should portray personality of the writer and the | | | | |