| Do your emails include a signature? A signature is | | | | product name, URL, phone number, address or |
| a standard block of text you include in each of | | | | other information. I often use my signature to |
| your outgoing email messages and postings to | | | | promote my newsletter, but you might focus on |
| newsgroups. Most email programs (including | | | | one of your products or services, a special |
| Eudora, Outlook and others) allow you to create a | | | | feature of your website, or other benefit you |
| signature file which will automatically appear at the | | | | offer.Keep it simple. Don't use elaborate HTML in |
| end of every message you send. Look under the | | | | your signature. Many mail programs won't read it |
| "Tools" menu or search the "Help" function in your | | | | properly, and recipients will see a jumbled mess of |
| email program to learn how to do this.Use your | | | | codes instead of your beautifully formatted |
| signature to let others know what you do and | | | | message.Do put any URLs in your message in this |
| how to contact you. For example, here is one | | | | format: Most email programs will read the URL as |
| signature I use:Cathy Stucker, The Idea Lady | | | | a hotlink, making it easy for readers to click |
| Attract Customers and Make Yourself Famous | | | | through to your site. You can also make your |
| Get a FREE marketing strategy every Tuesday | | | | email address a hotlink by entering it as This is a |
| in Bright Ideas | | | | strategy you can implement today. It's easy, it's |
| Subscribe at: | | | | free and it really works.Copyright Cathy Stucker. |
| Keep your signature file to no more than seven | | | | As the IdeaLady, Cathy Stucker helps authors, |
| or eight lines. You can't tell your whole life story, | | | | entrepreneurs and professionals attract |
| just give the basics of who you are and how to | | | | customers and make themselves famous. |
| contact you.You may include your business or | | | | |