| Search engine optimization is the process of | | | | keyword) it's best to place your h1 header tag on |
| choosing targeted keyword phrases related to a | | | | the top left hand or top/middle portion of your |
| website, and ensuring that the website places well | | | | page. |
| when those keyword phrases are part of a Web | | | | When Google reads a webpage, it views the text |
| search. | | | | from the top left hand side of the page to the |
| ON-PAGE OPTIMIZATION FACTORS: | | | | bottom right hand side of the page. |
| The Major Factors Are: | | | | Add h2 header tags- (Place your 2nd most |
| Meta Tags, Header Tags, Text-body tag and Alt | | | | important keyword) should be placed somewhere |
| image tags: | | | | towards the top half of your webpage. |
| 1- META TAGS: | | | | 3- TEXT- BODY TAG: |
| Meta Tags are code in your HTML that is invisible | | | | The body element defines the documents' body. |
| to the visitors of your web site but are read by | | | | It contains all the contents of the document (like |
| some web spiders and search engines. | | | | text, images, colors, graphics, etc.). |
| Meta tags used by a large percentage of the top | | | | • When writing the content, try to |
| search engines as one of the main guidelines on | | | | evenly sprinkle your main keywords throughout |
| how they will index your site | | | | the copy. Don't overdo it though. |
| The Main Meta Tags are: | | | | • Try to mention each keyword in a |
| • Title Tag | | | | natural way as you are writing |
| • Description Tag | | | | • Include at least one of the keywords |
| • Keyword Tag | | | | per 1-2 paragraphs, depending on how large your |
| Targeting the right keywords: | | | | page is. |
| Do keyword research- it is very important in | | | | • Make sure to mention your main |
| building traffic | | | | keyword at the very top left and the very |
| To do your keyword research visit this website | | | | bottom right hand side of the webpage |
| Select a short list of 3 to 4 keywords | | | | • Bolding, italicizing and |
| Title tag: | | | | underlining…Once we've finished writing the |
| The page title should include ONLY your main | | | | copy, we should go through and bold, italicize, or |
| keywords. The least amount of words you can | | | | underline some of the keywords only 1 time each, |
| place in the title, the more weight Google will give | | | | maximum. |
| to each of the keywords and the higher you will | | | | • Any keyword must be used 4 times |
| rank. | | | | or more in your site's HTML body. This is highly |
| The title is the most important piece of | | | | recommended for best ranking results. |
| information search engines use to index Web | | | | • Avoid Excessive Keywords- No word |
| pages. Include the title of your page and 3-5 | | | | to be used more than 30 times throughout the |
| important keywords. Format your site title as | | | | page. |
| follows: | | | | 4- ALT IMAGE TAGS: |
| Site title, keyword1, keyword2, keyword3 | | | | ALT tags are images' descriptions. |
| You may use your URL, or the name of your | | | | • Place your keyword 1 in the alt image |
| company as your site title. | | | | tag of the very top image in your webpage. |
| • Make sure it specifically describes your | | | | • Place your other 2 keywords plus an |
| product or service, | | | | extra word like "picture" or "image in the alt image |
| • Makes proper use of 3 or 4 keywords, | | | | tag of 2 more graphics throughout your webpage. |
| • Use between 10 and 80 characters | | | | LOAD TIME ANALYSIS: |
| long. | | | | If your Web site does not load in 12 seconds or |
| Tips: | | | | less with a 56k connection, statistics show that |
| • Taken out all of the "ands" | | | | about 45% of visitors will leave the site. |
| • Replaced one of the "ands" with a "|" | | | | • Optimized you site for 56k modem |
| character | | | | users- Load time 12 second or less. |
| • Always Combine Your Keywords In | | | | • Try to keep your homepage under |
| The Page Title | | | | 50k and your other pages under 40k. |
| Description Tag: | | | | SEARCH ENGINE GUIDELINES: |
| The Meta description tag describes your site's | | | | Always remember this general rule when building |
| content, giving search engines' spiders an accurate | | | | your site: "Search engines do not like to be |
| summary filled with multiple keywords. | | | | fooled". Do not try to manipulate your listings |
| • Use a descriptive paragraph or | | | | through sneaky methods. Provide useful, relevant |
| sentence that is relevant to your page. | | | | content, and you will never have to worry about |
| • If possible, use a sentence or | | | | search engine guideline violations. |
| paragraph that is present in the content of your | | | | • Hidden Text – you never hide |
| page | | | | text. |
| • Use up to 500 characters, including | | | | • Excessive Keywords-Use keywords |
| spaces. | | | | naturally in sentences and paragraphs. |
| Keyword Tag: | | | | • No word to be used more than 30 |
| Use a list of keywords that are relevant to the | | | | times throughout the page. |
| content of your web page. Use your url as the | | | | • Repeated Keywords- No keywords to |
| first key word and separate the keywords with | | | | be repeated multiple times in a row. We |
| commas. Format the key words as follows: | | | | recommend using keywords naturally in sentences |
| keyword1, keyword2, keyword3, ..... | | | | and paragraphs. |
| Add 5-10 Keywords | | | | • Doorway Pages- Doorway pages are |
| • For best results a tag sized between | | | | discouraged by most search engines. |
| 50 and 250 characters. | | | | • Harmful Redirects- Redirecting pages |
| • Note that keywords should be | | | | have a hard time being indexed by search |
| separated with commas. | | | | engines. |
| Free Meta Tag Analyzer: | | | | • Frame Issues- It is recommended for |
| This Meta tag analysis tool will help you analyze | | | | sites that use frames to implement a descriptive |
| your web pages andcheck for search engine | | | | NOFRAMES tag with relevant text content. |
| compatibility. | | | | • Macromedia Flash Issues- Don't create |
| More Sites for SEO: | | | | all-Flash pages for any content you want to get |
| 2- HEADER TAGS: | | | | indexed – instead, put that content in the |
| Headers are used to break entries up into logical | | | | HTML portion of the page. |
| sections. | | | | Enjoy! |
| Add h1 header tags- (Place your most important | | | | |