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Article #1: IVR Summary

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In telephony, interactive voice response, two-way interaction with the caller.
or IVR, is a computerized system that Automatic call distributor (ACD) systems
allows a person, typically a telephone are often the first point of contact when
caller, to select an option from a voice calling many larger businesses, and can
menu and otherwise interface with a be used in place of more expensive IVR
computer system. Generally the system systems. IVR systems are generally used
plays pre-recorded voice prompts to which at the front end of call centers to
the person presses a number on a identify what service the caller wants
telephone keypad to select the option and to extract numeric information such
chosen, or speaks simple answers such as as account numbers as well as provide
"yes", "no", or numbers in answer to the answers to simple questions such as
voice prompts. account balances or allow pre-recorded
The latest systems use natural language information to be heard.
speech recognition to interpret the IVR systems are often criticised as being
questions that the person wants answered. unhelpful and difficult to use due to
The newest trend is Guided Speech IVR poor design and lack of appreciation of
which integrates live human agents into the callers' needs. A properly designed
the design and workflow of the IVR system should connect callers to
application to help the speech their desired service promptly and with a
recognition with human context. minimum of fuss.
Other innovations include the ability to IVR call flows are created in a variety
speak complex and dynamic information of ways: while older systems depended
such as an e-mail, news report or weather upon proprietary programming or scripting
information using Text-To-Speech (TTS). languages, modern systems are structured
TTS is computer generated synthesised similar to WWW pages, using the VoiceXML
speech and is no longer the robotic voice or SALT languages. This allows any Web
people associate with computers. Real server to act as an application server,
voices are used to create the speech in freeing the developer to focus on the
tiny fragments that are glued together call flow. Developers then also no longer
before being played to the caller. require specialized programming skills,
IVR systems can be used to create and as any Web developer already has all the
manage many services including telephone tools needed to create an IVR call flow.
banking, order placement, caller IVR as a technology can be utilized in
identification and routing, balance several different ways:
inquiry, and airline ticket booking.
Voicemail systems are different from IVR 1. Equipment installed and setup on
systems in that they are a one-way the customer premise
communication tool (the caller leaves a 2. As an Outsourced Solution Provider
message), whereas IVR systems attempt (OSP)






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